For thousands of OFWs, nothing beats the joy of coming back to the country this holiday season to be with their families and loved ones. Touching down on Philippine soil is more than enough to wipe out the hardships they went through while in a foreign land where everything is different and unfamiliar including the food.
No doubt, food is one factor that adds to an OFW’s longing to get back to the country. The popular sinigang, in particular, ranks among the food they sorely miss especially during those cold winter nights. No European cuisine and exotic fares come close to the home-grown goodness of sinigang. The play of flavors found in a warm pot of sinigang brings back fond memories with the family and the bond that can only be felt in the place they call home.
To make this sweet reunion even more exciting, Knorr Sinigang recently rolled out a truly Pinoy and definitely heart-warming welcome for the country’s modern-day heroes. The “Knorr Sinigang’s Umuwi sa Sarap ng Sinigang” campaign added a flavorful twist to airport salubongs. Arriving OFWs were invited to a cozy dining are at the NAIA Terminal 3 where Knorr Sinigang filled their tummies with hefty servings of warm and mouth-watering sinigang.
An array of sinigang choices were laid out before the OFWs such as fish, pork and shrimp sinigang. After years of eating foreign dishes that are either too bland or too spicy for the Filipino palate, the OFWs finally got to savor the sumptuous goodness of a dish they all grew up with. The first sip of the sour broth made them feel that they were really back home.
In addition to the tasty treat, Knorr Sinigang also made OFWs feel the warmth of Pinoy Christmas. A singing mob awaited the OFWs at the lobby of the NAIA Terminal 3 where they got to hear familiar Filipino Christmas carols once more. Popular singer and TV personality Erik Santos even gave his own rendition of the touching song “Pasko na Sinta Ko.” They were also given special tokens and floral leis to complete a homecoming treat fit for OFWs who longed to be reunited with people who matter most in their lives.
The “Knorr Sinigang’s Umuwi sa Sarap ng Sinigang” could not have been more timely. With thousands of OFWs making their way back to the country this holiday season, the unique Knorr Sinigang welcome that awaited them at the airport is a constant reminder of their valuable contribution to their families and to the country, and that they can always reconnect with their Pinoy ties especially when it comes to satisfying their craving for the filling goodness of Filipino food.
-Press release from Knorr-