Family weekend is no longer as popular as it used to be, considering the modern lifestyle of most Filipino families today. With the proliferation of gadgets and new technology, coupled with the usual weekend chores, spending a fun weekend together becomes an afterthought for most.
Jollibee, as a brand that proudly promotes the joy of the family, is launched the I love you, Sabado! Family Project to encourage families to take control of their weekends and find time to have fun and bond together.
The project utilizes technology and social media as a tool to help Filipinos get more family time during weekends and show how fun and rewarding it can be. On Jollibee’s official Facebook page, a series of weekend challenges for the family will be posted throughout the month of August, which families can take on, take a photo of, and win prizes from.
Challenges range from capturing a selfie with the most family members at any Jollibee branch to simply taking family pictures with Jollibee himself. Participants can upload their amazing moments to the I love you, Sabado! Facebook connect app, available in Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines). This automatically translates into an entry for the weekly selection of winners. Photo entries must contain the hashtag #ILoveYouSabado to qualify for the contest.
Ten winning photos will be selected every week from August 8 to 29, 2015.
The I love you, Sabado! Family Project is in line with Jollibee’s revival of the iconic I love you, Sabado! jingle that aims to reinforce the importance of family togetherness during weekends. Be part of the I love you, Sabado! Family Project and rediscover the joy of family weekend bonding.
Check out the I Love You Sabado Video Link here: https://www.facebook.com/JollibeePhilippines/videos
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