Formica Philippines rises higher in the country’s interior design industry by becoming the exclusive distributor of the FENIX range in Philippines presenting the innovative materials designed in Italy.
Philippines, 13 July 2021 — Following a significant and well-established presence of FENIX® in the Philippines market for interiors, Formica Philippines strengthens their positioning by becoming the exclusive distributor of these innovative materials.
The new relationship between Arpa Industriale and Formica Group dates back to June 2019 with the acquisition of Formica Group by Broadview Holding B.V.. Since then, Formica Group has joined Arpa Industriale S.p.A., Trespa International B.V. and Westag & Getalit AG as part of Broadview’s family of businesses in the field of material technology. The main focus, which connotes the sister companies, is on coordinated strategy and synergies, with the main goal to offer customers world-class surface materials.
As a main result of this new partnership, Formica Asia expands its product portfolio in Philippines to include the award-winning FENIX® range through its distribution network. In the Philippines market, Formica Philippines is the exclusive distributor of FENIX starting April 1, 2021.
FENIX are the innovative materials created for interior design by Arpa Industriale in 2013. They arise from the Italian design tradition, reflected in the project stylistic choices: from the colours selection to the overall aesthetic result of the interiors applications. Applying proprietary technologies, the external surface of FENIX is characterised by the use of next generation acrylic resins, hardened and fixed through an Electronic Beam Curing process. With low light reflectivity, the FENIX surface is extremely opaque, soft touch and anti-fingerprint. Thermal healing of superficial micro-scratches is also possible. They are suitable for both vertical and horizontal applications in the following sectors: kitchens, bathrooms, design furniture, retail, offices, and contract.
The FENIX family includes:
FENIX NTM®: the first to be introduced in 2013 to meet the market request for smart materials and matt surfaces: it is available in 20 refined and timeless colours. Colours have been selected to highlight and match the latest trends in interior design: a collection of silent elegant colours, enriched by the very recent addition of Bianco Dover to complete the palette of whites. All its innovative features – a matt, soft touch, and anti-fingerprint surface, as well as the possible thermal healing of superficial micro-scratches – make FENIX NTM the smart material.
FENIX NTA®: its empowered metallic surface features the same characteristics of FENIX. Hence, it is extremely matt with visual comfort and a very pleasant soft touch, as well as anti-fingerprint. Thermal healing of superficial micro-scratches is also possible. The metallic colour range includes Acciaio Hamilton, Argento Dukat and Oro Cortez. Among its pluses, FENIX NTA is suitable both for vertical and horizontal application, and is easy to work with standard carpenters tools, such as regular cutting, milling, polishing and drilling tools; it is also customisable with laser engraving techniques and CNC machining.
A new system concept consolidates the role of FENIX as an ingredient brand aimed at offering aesthetic solutions and simplifications for the interiors, with the result to engage our customers as true partners in exploiting the value-creation opportunities offered by our innovative ‘ingredients’, as well as in the launching of newly co-developed projects. This system is called “FENIX INTEGRATED SOLUTIONS. Kitchen Sinks”, a collection of sinks designed to be integrated with kitchen worktops made of FENIX NTM. Products are made from acrylic resin with an extremely matt finish, allowing for perfect integration between the FENIX NTM worktop and the sink in kitchen designs. Two models and fourteen FENIX NTM colours are available in the catalogue.
Innovation and sustainability are two core values for the whole Group, whose objective is to foresee and create cutting-edge aesthetic and technical solutions designed with sustainability in mind. These values are perfectly summed up in FENIX materials: the smart surface of FENIX with its innovative features made with proprietary technology has struck the world of interiors; its more natural core, thanks to the use of lignin in the formulation of thermosetting resins, represents not only a more sustainable choice, but at the same time a significant technical innovation. This is possible thanks to Arpa’s constant investment in research and development.
With this new distribution partnership in Philippines with its sister company Formica Asia, a new core value is likewise highlighted: the sharing of a common vision to support a mutual profitable long-term growth and, above all, to offer Philippines designers and customers innovative surface solutions for new neverending design stories.