Whenever I pass by Cebuana Lhuillier near our home, I always see the a small standee outside of it that says “Free ₱10 texts for every ₱5 Sachet of Surf”. I thought a lot of people must be redeeming their free texts because if you think about it, it’s really worth the money. You get more than you pay for.
Imagine buying a ₱5 sachet of Surf, using it for your laundry and then aside from the soap, you also get ₱10 worth of text messages!
This is why the Sachet Recovery Program of Surf, Cebuana Lhuillier, and Smart is so successful! Last week, I was able to witness how these three industry leaders renewed their commitment to champion environmental sustainability.
With their shared mission to improve Filipino lives, the partners launched the third year of their Sachet Recovery Program at the Mandaluyong Elementary School. Through their joint efforts, the partners were able to create a process that is easy, convenient and rewarding, the program involves and educates more consumers about sustainability and waste recycling.
Just in case you’re wondering, the Sachet Recovery Program has been teaching proper waste segregation and recycling by encouraging millions of Filipinos to collect empty Surf sachets in exchange for free Smart texts at any Cebuana Lhuillier branch nationwide since 2013.
Unilever Philippines Vice President for Home Care Benjie Yap shared the achievements of the Sachet Recovery Program from the previous years. “In Year 1, we collected 4.5 million sachets, which we converted into 45,000 pavers. In 2014, we collected an additional 7.5 million empty sachets nationwide,” Yap said, adding that some of the pavers were readily donated to Barangay Union Coastal of Mayorga, Leyte and served as foundation to the environmentally-friendly laundry facility, Surf Labahan.
To create the pavers, the Surf sachets goes through this machine and are shredded into tiny pieces.
It is then mixed into cement then water is added.
Then it is molded into a paver and left under the sun to dry. (The one on the left is the wet cement with shredded wet sachets before being molded)
After it goes through that process, it will yield these useful pavers that are not only durable but also environment-friendlyy.
The students of Mandaluyong Elementary School even painted some of the pavers…
They got creative and painted it with any design they wanted…
The event ended with the partners donating 7,000 cement pavers to the Mandaluyong Elementary School. The construction materials—made from hundreds of thousands of shredded empty sachets—will form pathways to improve school grounds and make walking around the school more convenient for students.