It is not a secret that Downy is my favorite fabric conditioner as I would choose doing the laundry as my favorite household chore any day. I have tried all variants of Downy. My favorite variant used to be the Downy Isang Banlaw but now, it’s the Sunrise Fresh. I would try different fabric conditioner from time to time especially if there’s a new one but I would always go back to Downy. Why? because it smells good, it keeps our clothes smelling fresh, it keeps our clothes and blankies soft, it lessens ironing time… I could just go on and on about the things that I love about Downy.
I didn’t know they could add one more thing to love it more!
A couple of months ago, I attended a “malodor challenge” event hosted by Downy. Before the event started, we were given a blue and pink apron to wear as Chef JP Anglo holds a cooking demonstration. I was given the blue apron to wear.
Chef JP prepared several everyday Pinoy dishes which emit strong odors, such as Grilled Vietnamese Pork Belly and Sizzling Sinigang Fried Chicken with Batwan Gravy, plus the special dish of Grilled Bangus with Talangka & Burong rapped in Banana Leaves
The event was hosted by Bianca Gonzalez-Intal and mommy celebrities: Pia Guanio-Mago, Kelly Misa-Fernandez, Camille Prats, and Patty Laurel, joined the cooking demonstration.
After the cooking demo, we went down and played Pinoy Henyo. I played alongside Patty Laurel wherein I was able to guess that the answer was “Vehicle Exhaust” in less than 30 seconds. Woohoo!!!
You know what was the greatest surprise of the day? We were asked to smell the aprons we wore earlier. Unbeknownst to us, half of the aprons were pre-washed with the latest Downy fabric softener. It was easy to guess which one was washed with Downy and which one isn’t . The pink apron has food smell, sweat and smoke stuck to it. The blue aprons were as fresh and clean as ever – effectively demonstrating the effective malodor removal and freshening benefit of Downy’s best ever formula!
“In Filipinos’ daily lives, they normally face situations or activities resulting to unnoticed bad odors such as body odor, sweat, food smell, smoke, and vehicle exhaust stuck on their clothes. Downy extensively understands our consumers’ concerns and need for fresh scent on their family’s clothes, so we are really delighted to provide them with the best ever formulation of Downy that can help them fight against malodors on their fabrics,” said Louie Morante, Regional Brand Communications Manager for Procter & Gamble ASEAN.
In a recent survey on malodors, the Top 10 Tough Malodors on clothes are:
- Vehicle Exhaust,
- Cigarette Smoke,
- Smoke from burning garbage,
- Sweat and body odor,
- Wet socks,
- Fried fish,
- Garlic, and
Upping its ante in the market, the newest technology from Downy softener contains the breakthrough Malodor Removal Technology which does not just “mask” malodor with aromatic ingredients, but effectively eliminates tough malodors which stick to clothes completely. This prevents the odor-causing material from being released again. The Perfume Micro Capsules, which are spread and embedded on fabric while washing, will help bring back the refreshing fragrance on clothes. Together, the Malodor Removal Technology and the Perfume Micro Capsules harmoniously work to help neutralize all tough smells and create longer lasting fragrant smells on clothes every time the fabrics are rubbed.In short, introducing all new Downy BOOM BOOM POW: BOOM BOOM the malodor and POWER up your freshness.
To complement this innovative product formulation, the new packaging is also designed to be more modern and colorful to reflect the five fragrances of Downy fabric softener:
Sunrise Fresh (for quick drying, even indoors), Antibac (to keep germs away for the whole family), Garden Bloom (for wonderful floral freshness), Single Rinse (for quick rinsing with less water), and Baby Gentle (for the safety of sensitive baby skin).
HOW TO USE:
Bottles: Apply only ½ cap of the fabric softener, and even a big pile of cloths can stay scented for a long time. Apply 1/2 lid for about 15-20 pieces of clothing.
Sachets: Apply one 27/28mL sachet to a solution of water and soak about 15-20 pieces of clothing for 3-5 minutes. Do not apply Downy directly onto your clothing. Avoid contact with eyes; in case of contact, rinse eyes thoroughly with water. Store products in a cool place, and keep away from direct sunlight.
Best ever Downy comes in the following sizes:
To know more about Downy Boom Boom Pow,follow them on facebook: http://www.facebook/downyphilippines
The Kumare Bloggers for Downy Boom Boom Pow
With That I am Leaving you with a short video on how to Boom Boom Pow that tough malodor. Check it out..
Let’s Boom Boom every day malodors and power up freshness with the best formulated fabric softener from Downy! #BoomBoomPow