You know how much of an avid user of Downy I am, right? I love the smell of their Sunrise Fresh variant. There are times when I get so loyal that I don’t even try the other scents but stick to those which I find fragrant.
It was a couple of weeks ago when I had the chance to smell one of the new Downy Parfum Collection. It offers freshness that lasts longer than expensive fine fragrances.
Downy Philippines unveiled an amazing window display at Puregold QI Central branch, to commemorate the launch of new and upgraded Downy Parfum Collection.
This window display had two mannequins, one wearing an elegant red dress washed with Downy Parfum Collection, while the other one had a gray dress that had been sprayed with expensive fine fragrance.
Together with my beautiful kumares, I smelled each mannequin through a small smelling hole in the window display. The mannequin wearing a gray dress smells kulob — like old clothes that had been kept a long time. While the mannequin wearing a red dress smells fresh, like her clothes had been sprayed with perfume a few minutes ago.
“We want to let Puregold shoppers smell and prove for themselves that the new Downy Parfum Collection gives freshness that lasts longer than expensive fine fragrances on fabric” said Shreyas Subbaraya, head of shopper marketing at Procter & Gamble Philippines.
Designed to match the varying personalities and preferences of Filipinas, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents: Passion, Mystique, Romance, and Fusion.
“The upgraded collection has the highest-ever intensity of premium perfume oils and the best dual perfume capsules technology in Downy’s history in Asia” added Mr. Subbaraya.
Downy has also set up scent selector booths in leading branches of Puregold, so shoppers can choose the scent that suits them best. Shoppers purchasing P100 worth of Downy Parfum Collection at these branches will be eligible for a chance to win a full year’s worth of Downy.
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