When people hear “influencer,” they often think of someone with hundreds of thousands of followers. But the truth is — you don’t need a massive following to start earning from your content. Whether you’re on TikTok or Instagram, you can turn your social media into a legit side hustle… even if you’re just starting out.
And the best part? Pwede mo ’tong gawin habang nasa bahay ka lang — between chores, sa nap time ng kids, or during your free moments.
Why Brands Love Small Creators
Believe it or not, brands are actively looking for micro (10K or less) and nano influencers (under 5K) because they usually have:
- Higher engagement
- More trust from their audience
- More authentic content
Your realness is your strength. Hindi mo kailangan maging super polished — just be you!
Ways to Earn (Even with a Small Following)
1. Affiliate Marketing
Share links to your favorite products — whether it’s skincare, kitchen tools, or mom finds. Platforms like:
- Involve Asia
- Lazada/Shopee Affiliates
- Amazon (for international reach)
Let you earn a commission when someone buys through your link.
2. UGC (User-Generated Content)
Even if you don’t have a huge audience, brands will pay you to create videos or photos they can post on their own pages. You don’t even have to post it on your own feed!
3. Sponsored Posts or Collabs
Once you have a few hundred followers and consistent content, you can start pitching to small brands — especially local or home-based businesses who want help reaching new audiences.
4. Sell Digital Products
Are you good at meal planning, budgeting, or creating aesthetic templates? Sell them via Gumroad or Canva!
5. Content Repurposing
Turn your TikTok videos into Instagram Reels, YouTube Shorts, or Pinterest Pins. More platforms = more exposure = more income potential.
Tips to Get Started
- Pick a niche you love — motherhood, cooking, wellness, budgeting, or anything you’re naturally passionate about.
- Post consistently, even just 2-3x a week.
- Engage with your followers — reply to comments and DMs. Build trust.
- Use clear CTAs (call to action) like “Link in bio” or “Try this and tag me!”
Don’t wait until you “feel ready” or have 10K followers. Start now with what you have — your voice, your kwento, and your phone. 📱
Moms, students, freelancers — this is for anyone looking to earn extra on a side hustle without leaving home. Your small following is more powerful than you think. 💕
One Response
I’ve followed creators with huge followings, pero I always feel more connected to the smaller ones who just share their daily life. Mas totoo, mas relatable. It’s encouraging to know brands see that value too. Hoping more people realize they don’t need to be big to start — they just need to be real.